Omnichannel strategies to attract and retain customers

Before the internet, “bricks and mortar” stores used outdoor and indoor printed signs to connect with customers. Eventually new technologies emerged like e-commerce, smartphones and tablets bringing with them new challenges. For example, retailers soon discovered shoppers were using their smartphones for “showrooming”.  This is when customers compare local store prices with a physical or online competitor using […]

Digital menu board best practices

I’ve been doing a lot of digital menu board work lately and I wanted to pass along a few tips and suggestions that will help take your menus to the next level.  Note that most of the information in this article will apply to most types of digital signage CMS products unless indicated. If you […]